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Promotion of the financial centre

Promotion of the financial centre

The Swiss Bankers Association advocates for the Swiss financial centre both at home and abroad. It is involved in a number of different promotional activities aimed at progressively strengthening the financial centre’s profile and reputation.

Promotion at home

The Swiss financial centre is a supporting pillar of the Swiss economy. Accounting for over 143,000 jobs, the banks are among the biggest employers in Switzerland, and with the banking apprenticeship (which has over 1,000 graduates annually), they offer the by far most popular commercial vocational training. The varied and competitive banking sector provides citizens and companies in Switzerland with a broad and high-quality range of services. Customer confidence in the banks is extremely high.

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The goal of promotional activities at home is to sustainably convey the importance of the banks for Switzerland and strengthen their reputation. The Swiss Bankers Association is committed to this through events, fairs and conferences. For example, as a partner of the Swiss International Finance Forum, an important platform for the Swiss financial centre with an international reach. Or in collaboration with partners at job fairs, where various occupations and educational opportunities in the banking sector are introduced.

The SBA also regularly publishes studies and analyses regarding the importance and reputation of the financial sector for Switzerland, and provides facts and figures that can be used in public debates. Finally, the SBA uses the broad networks of its member associations and institutions as well as regional banking associations to implement various promotional activities.

Promotion abroad

The globally-oriented Swiss financial centre is the largest location for wealth management in the world.

In addition to attractive framework conditions in Switzerland, market access for financial services providers and good international trade relations are key factors for the future success of the Swiss financial centre.

The focus of promotional activities conducted abroad is on trips under the leadership of the Head of the Federal Department of Finance, Federal Councillor Ueli Maurer, together with delegations of industry representatives. The objective here is to improve trade relations with key markets and increase awareness of the advantages of the Swiss financial centre.

After the first promotional trip in 2017 to Asia, a second trip was conducted to the Middle East in 2018.