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Strategy

Strategy

The Swiss banks are in good shape and are looking to the future with optimism. Here is where you can find out about the strategic priorities the Swiss financial centre has set out for the next few years.

A competitive and diverse Swiss banking sector with high performance levels

At present, Switzerland has an innovative and high-performance banking industry that is to remain a leading centre for global wealth management in future. A well-diversified banking sector will also ensure crisis-resistance and the cost-efficient provision of services for customers, companies and the general public.

Swiss banking stands for the successful combination of traditional strengths such as solidity and discretion, as well as innovations such as digital banking and Fintech. In future, customers should be able to continue to count on the broad offering of high-quality financial services, on the legal certainty and stable conditions in Switzerland, the expertise and conscientiousness of the banks and their employees, as well as the quality of their advice and service.

Switzerland will remain a preferred location for foreign financial institutions in future because they benefit from Swiss banking’s good reputation, the business-friendly environment and the large pool of talent in Switzerland.

Strategy for competitiveness, diversity and high-level performance

Reaching the financial centre’s strategic objectives requires the combined efforts of government, the authorities and the sector itself.

 

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The four areas of focus are